Are there still stored in the minds of those times when we should not go outdoors to prevent the transmission of the Covid-19 virus chain?.
When you want to do a simple activity, we are advised to carry it out at home and online. If there are learning activities on campus or meetings with colleagues, it should be done through video conferencing.
Or if we want to buy lunch or shopping needs, it is also advisable to use the online shop application or food delivery application, instead of going outside the home.
Advantages Of Online Business
The world of online business, although it sounds promising, in fact there are still many people who are worried about jumping into it.
This is because many people feel that running an online business is much more difficult than running a traditional business in general.
They worry because they don’t understand how to do business online, they actually lose. In fact, if people want to learn online business and want to try, there are many benefits of online business that they can get.
If falls into the above categories of people, below are a number of advantages of online business. Hopefully, by reading these advantages, you are more interested in this field and are no longer afraid to start your online business.
Easier To Get Customer Data
One of the most important aspects of a business is collecting customer information. Online businesses allow one to collect data about their customers and their behavior without having to spend more money and effort.
Using this information, you can make the necessary changes to grab the customer’s attention. For example, can determine what types of products people are most interested in, from which regions the largest sales come from, to the most popular payment methods.
Many options in customization
The level of satisfaction that an online business provides is equal to or even higher than that of a traditional business.
This is because, traditional business models are not necessarily able to offer the same thing as what online businesses offer, namely the many possibilities for customization.
For example, when someone is shopping into an online business, there are various options in payment methods or customization available to the buyer, and they have to choose one option before making a purchase.
This is a simple process, but it can improve the customer experience when shopping at an online business.
Lower Promotion Costs
The growth and development of the internet led to an explosion in the number of sites or social media. The Platform was created to bring people together, and can be such an effective and cost-effective marketing channel that it is widely used by both small and large companies.
Can advertise your products and services in front of your desired customers without the help of a professional marketing company. With this, can save promotion costs for other purposes that could be more important.
Higher Accessibility
Online business also frees buyers and sellers from geographical restrictions. That is, customers can buy an item from any region without having to go to the seller of goods directly, like traditional businesses in general.
This all depends only on whether the customer and the seller have internet access or not. And in the current era, almost all locations in Indonesia have access to the internet.
This is also one of the main reasons companies choose internet-based business strategies, namely to attract international clients.
Automated and more efficient systems
The Internet provides many ways to simplify the lives of those who own a business. can handle ordering raw materials, serving customers, and other things online. You can also get customized solutions to automate the way customers buy your merchandise.
One can simplify the process and save valuable time for performing repetitive tasks. In addition, you can also share information and data more quickly and efficiently, using various applications available on the gadget you have.
Save On Long-Term Spending
Online businesses are somewhat cheaper in taking care of operating costs than traditional businesses. The difference is even quite significant, considering that most online businesses only need a small office space, or even do not need office space at all.
Thus, one can reduce other costs such as renting office space, and having to pay bills such as electricity, water, or WiFi.
Without a physical location to do business, the cost of hiring employees can also be reduced, and in the long term this can be a differentiator in business money management.
Wider Range Of Customers
With an online business, one can communicate with customers in various locations, up to even to other countries. Any person from a particular region is more likely to be a potential customer for your business.
In fact, even a small online business has the possibility to reach international markets. As already discussed, the advancement of the internet makes this no longer impossible. This can result in the highest sales that traditional businesses cannot achieve quickly.
